Monday, November 12, 2007

marketing secrets

If you develop a new website, or simply want to improve the natural search results of an existing site, there are some Internet marketing secrets you need to be aware of - especially those that can be a significant boost to your rankings.
Marketing experts start with Google.....

I have seen various statistics, but one thing is clear, Google is the dominant player of search - commanding about 60% of all search engine traffic. Ask any Technorati Profile marketing expert, where he or she spend their search engine optimization efforts and they are undoubtedly say "Google." Do what you can to rank well on Google. As a result, you will see results in other search engines as well.

One of the simplest Internet marketing secrets you can put into effect immediately is to register your domain for 3 years. Many people start a web-based business registers for a period of one year. However, you must recognize that Google's activities in the production of quality results from legitimate businesses. If you are an established company, chances are that your Web site has been for more than a year. Google likes to see longevity and commitment. If you plan around for some time, register your domain for three years and Google show that you are in business to stay.
Optimize Your Home for a keyword phrase

You have to use the right keywords if you want your website on top of any search results list. This can be tricky, as the single most important concepts are very competitive. What to do? Another Internet marketing secret is to use a keyword phrase, not just a single keyword. In addition, make sure a keyword phrase is not very competitive, but generates a decent level of traffic on a daily and monthly basis. To do this, follow these easy steps:

1st Visit the Overture search tool at http://inventory.overture.com/d/searchinventory/suggestion/. This tool shows you how many people typed in a particular search term for the preceding month.

2nd Enter your keywords and keyword notice other proposals. Select a number of keyword phrases to assess. The higher number of people looking a keyword phrase usually means that it is difficult for you to get top placement for this term. A good number to shoot at, in terms of monthly keyword phrase searches, is about 1000 - 2000 per month.

3rd Go to http://www.google.com and enter the keyword phrase (s) that you have chosen at a time. After entering each, the total number notice of the results in the upper right corner for your search criteria. This is the number of Web pages, which are also associated with this keyword phrase. You want to find the key word phrase that commands the highest number of monthly searches (step 2 above) and the least number of competitors.
On page optimization

If you rank well for any keyword phrase, you need to effectively manage on your page optimization. In particular, the use of the H1 and H2 tags, page title, old pictures, text bold, italic text, underlined text, and keyword proximity. The Internet marketing secret is to copy the competition and things get a bit better. To do this in your keyword phrase in Google and visit the top 5 pages listed individually. Select "View Source" in the Internet browser window for each site and see what your toughest competition has done.

• Do they have the keyword phrase in its title page?
• Is the keyword appear in bold text only once?
• italics? Unterstrichenen text only once?
• Is the keyword phrase in the first 25 words on the page? The last 25 words?

You need to copy what the best sites for the keyword phrase have done and improve. You do not need a marketing expert to show you how to do what I have just described, simply copy the best and evaluate each item noted. Shape your site to appeal to Google and other major search engines.
Off - Page Optimization

The final Internet Marketing Secret you must learn is the importance of off-page optimization. This refers to the number of links that point to your site, the PR ranking (stands for Google PageRank) of the sites "to you and the anchor text of links.

There are a few simple things you can do to begin the development of an aggressive campaign to link these sites, based on your competitors - for the keyword phrase you have selected. The best advice I can assure you, however, research SEO and Link Building software on the Internet. This allows you to the majority of your time and target the best sites to improve your link popularity.

Build your link popularity is a difficult task, and in my opinion difficult. I have certainly learned in recent years in which your efficiency in this field is ultimately determined by the tools you use and effort you exercise. Take my word for it, you do not want to build your links manually, you'll never get ahead - as research options on the Internet.

Once you start building links, you must monitor on a continuous basis. Remember that you often have to insert a link on your site to the third party. Be sure that the creation of a links page where your link exchange and maintain it regularly monitored to ensure that third parties links to your domain is still exist. If removed, you should remove your link as well.

The Internet marketing secrets shared in this article are essential for improving your search engine results. Take your time and implementation of each in a controlled and disciplined manner, and you will see your ranking.

1 comment:

Anonymous said...

Internet marketing tools
I just got through watching the infomercial myself and I am also thinking this is too good to be true. but I was able to find

their website. Please let us know Larry if the system works for you. Thanks!